Cans of ‘fresh air’ from Lake Como on sale to tourists in Italy
Bottled Lake Como Air: The Souvenir You Didn't Know You Needed!
Imagine bringing a piece of your vacation home, but not just a T-shirt or mug. ItalyComunica is selling 400ml cans of "100% authentic air" from Lake Como for €9.90 ($11). Yep, you read that right! With over 5.6 million visitors flocking to this stunning spot in 2023, it's no wonder they’re cashing in on this quirky trend. This isn't just air—it's a vibe!
Celebrity Associations Make Lake Como Even More Lit
Lake Como isn’t just pretty; it’s practically a celeb magnet! Home to George Clooney and filming locations for “Casino Royale” and “House of Gucci,” it's the picturesque backdrop everyone's raving about. Tourists want a slice of that glam life, and now they can literally take home its air!
Creative Souvenirs Are All the Rage Among Travelers
Forget boring souvenirs! Marketing whiz Davide Abagnale kicked off this whole canned air craze as a playful twist on traditional mementos. He started with posters before thinking outside the box (or can!) to offer something unique that travelers can easily pack. Talk about innovative!
Not Everyone Is Here for the Canned Air Trend
Not everyone is vibing with this idea—Como's mayor suggests sticking to classic souvenirs like silk scarves instead. While some think it’s a fun novelty, others prefer tangible memories that feel more meaningful. Still, if you want a quirky keepsake, hey, who are we to judge?
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