Jay-Z's Roc Nation to continue picking Super Bowl halftime performers in NFL partnership

<p><img src="/gcdn/presto/2023/02/12/USAT/126ee5d4-44a6-4fd0-963a-09e833ed2fa8-USP_NFL-_Super_Bowl_LVII-Kansas_City_Chiefs_vs_Phi.jpg?crop=5770,3246,x0,y293&amp;width=660&amp;height=371&amp;format=pjpg&amp;auto=webp" width="100%" /><p>Roc Nation and the <a href="/sports/nfl/">NFL</a> have extended their partnership.</p><p>The entertainment company founded by <a href="/story/entertainment/celebrities/2024/10/09/jay-z-beyonce-lawyers-jaguar-wright-piers-morgan-apology/75585428007/">Jay-Z</a> will continue to produce the Super Bowl halftime show, USA TODAY confirmed with a person familiar with the situation but not authorized to speak publicly. The details of the contract have yet to be announced.</p><p>NFL commissioner <a href="/story/sports/nfl/2024/04/26/roger-goodell-nfl-schedule-super-bowl-weekend/73470213007/">Roger Goodell</a> and Jay-Z <a href="/story/sports/nfl/2019/08/14/jay-z-nfl-roc-nation-partnership-social-activism-goodell/2011022001/">first announced the multiyear partnership</a> with Roc Nation in 2019, with the company serving as the NFL's live music entertainment strategist as a part of the NFL's Inspire Change initiative. The initiative also focuses on the league's social justice efforts and was launched following the NFL's controversial treatment of former player <a href="/story/sports/nfl/columnist/bell/2024/08/14/colin-kaepernick-jim-harbaugh-chargers/74786966007/">Colin Kaepernick</a>, who kneeled during the national anthem to protest police brutality during the 2016 season.</p><img width="100%" /><p><strong>The history of Beyoncé, Jay-Z and</strong><a href="/story/entertainment/music/2024/02/05/beyonce-jay-z-influence-on-the-super-bowl-halftime-show-significant/72325939007/">the Super Bowl: Onstage and behind the scenes</a></p><p>"It's been a mutually positive relationship," Goodell told <a href="https://www.bloomberg.com/news/articles/2024-10-15/nfl-jay-z-s-roc-nation-extend-deal-on-super-bowl-halftime-show">Bloomberg</a>, who was first to report the news. "I'm not sure either one of us really spend much time talking about contracts. Jay is happy. (Roc Nation CEO) Desiree Perez is happy. I'm happy, so we're all good."</p><p><strong>Need a break?</strong> <a href="https://puzzles.usatoday.com/">Play the USA TODAY Daily Crossword Puzzle.</a></p><p>Under the partnership with Roc Nation, <a href="/story/entertainment/music/2024/01/26/super-bowl-halftime-show-performer-by-year/71990596007/">Super Bowl halftime headliners</a> have included: <a href="/story/entertainment/celebrities/2024/03/17/shakira-interview-gerard-pique/73008125007/">Shakira</a> and <a href="/story/entertainment/celebrities/2024/10/09/jennifer-lopez-talks-ben-affleck-divorce/75597278007/">Jennifer Lopez</a>; <a href="/story/entertainment/music/2023/03/23/weeknd-named-worlds-most-popular-artist-guinness-records/11530000002/">The Weeknd</a>; <a href="/story/entertainment/celebrities/2024/10/10/dr-dre-sued-charles-sophy-harassment/75604557007/">Dr. Dre</a> with <a href="/story/entertainment/tv/2024/07/30/snoop-dogg-nbc-olympics-star/74596310007/">Snoop Dogg</a>, <a href="/story/entertainment/music/2024/07/12/eminem-the-death-of-slim-shady-coup-de-grace-songs/74369004007/">Eminem</a>, <a href="/story/entertainment/music/2024/05/08/mary-j-blige-strength-of-a-woman-festival-new-album/73557265007/">Mary J. Blige</a>, <a href="/story/entertainment/music/2024/09/08/kendrick-lamar-super-bowl-halftime-show-2025/75133051007/">Kendrick Lamar</a>, <a href="/story/entertainment/celebrities/2024/09/26/50-cent-diddy-documentary-netflix/75389346007/">50 Cent</a> and <a href="/story/entertainment/music/2022/10/13/bruno-mars-anderson-paak-wont-submit-silk-sonic-album-grammys/10488692002/">Anderson .Paak</a>; <a href="/story/entertainment/celebrities/2024/04/09/rihanna-interview-magazine-asap-rocky-parenting/73262111007/">Rihanna</a>; and, most recently, <a href="/story/entertainment/music/2024/08/20/usher-inside-look-tour-family-life-future/74734355007/">Usher</a>, who was joined by <a href="/story/entertainment/celebrities/2024/02/07/alicia-keys-swizz-beatz-brooklyn-museum/72509372007/">Alicia Keys</a>, H.E.R., <a href="/story/entertainment/music/2024/09/10/black-eyed-peas-ai-member-vegas-residency/75108647007/">Will.i.am</a>, <a href="/story/entertainment/music/2024/08/21/democratic-national-convention-2024-music-performers/74892920007/">Lil Jon</a>, <a href="/story/entertainment/music/2024/07/25/destinys-child-writings-wall-album-25-year-anniversary-beyonce-kelly-rowland-michelle-williams/73911207007/">Jermaine Dupri</a> and <a href="/story/entertainment/celebrities/2024/08/28/ludacris-glacier-water/74982170007/">Ludacris</a>.</p><a href="/picture-gallery/sports/nfl/2019/09/26/super-bowl-halftime-shows-since-2000/3778526002/"><img width="100%" /></a><p>In September, Lamar was announced as the 2025 Apple Music Super Bowl halftime show <a href="/story/entertainment/music/2024/09/08/kendrick-lamar-super-bowl-halftime-show-2025/75133051007/">headliner</a>. Super Bowl LIX is scheduled for Feb. 9, 2025, at the Caesars Superdome in New Orleans.</p><p><strong>Kendrick Lamar will headline</strong><a href="/story/entertainment/music/2024/09/08/kendrick-lamar-super-bowl-halftime-show-2025/75133051007/">2025 Super Bowl halftime show in New Orleans</a></p><p>Meanwhile, the Inspire Change campaign has resulted in $55 million in grants to social justice organizations, and team contributions have resulted in more than $248 million to "change-driven" non-profits, according to the <a href="https://www.nfl.com/causes/inspire-change/resources/support-for-social-justice">NFL</a>.</p><p>Contributing: Caché McClay and Brendan Morrow</p></p>