Advertisers plan to withdraw from X in record numbers
Big Brands Are Ghosting X Amid Content Concerns
A recent survey shows 26% of marketers are pulling their ad dollars from X next year. Major brands are worried about their image, feeling X is like a wild card—unpredictable and risky for ads.
Musk's Efforts to Woo Advertisers Aren't Working
Despite his attempts to charm advertisers post-Cannes Lions, Musk’s past comments have left them skeptical. Many brands are still reeling from his controversial moves since taking over in 2022.
Consumers vs. Marketers: A Surprising Divide
Interestingly, consumers seem more chill about ads on X since they’re less frequent now. But marketers? Not so much—they want brand-safe spaces, which X isn’t delivering.
YouTube and TikTok Are Winning the Ad Game
In the ad world, YouTube is still the top pick for marketers, while TikTok and Amazon are where consumers want to see ads. X? It’s fallen out of favor.
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